What Is Open Auto?

A shared foundation for AI-native automotive retail

Everyone is building AI for the vehicle journey.
Open Auto is an independent, neutral standards initiative creating the common ground to make it work.

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Bringing the industry together to create shared AI standards that keep experiences connected.

Open Auto brings the industry together to develop shared standards for AI-native automotive retail.

The work covers how systems connect and how they should behave. Reference implementations help test the ideas. Participants keep control of their own businesses and customer relationships.

The customer journey already crosses many systems.

Shared standards can help those systems work together so the experience feels connected. Each participant keeps its own role and decisions.

Common standards.
Clear expectations.
Real-world applications.

Interoperability standards

Create common ways for automotive systems and AI to work together.

Responsible AI principles

Set clear expectations for permission, transparency, and accountability.

Working examples

Show how proposed standards can work in real automotive experiences.

Explore the Standards

AI is already becoming part of the automotive journey.

Customers are using AI to research vehicles, compare options, make decisions, and get help.
The industry needs a shared foundation for what comes next.

More connected experiences help customers move between AI and automotive services more easily.

More industry control keeps brands and businesses in control of their data, services, and customer relationships.

Less fragmentation reduces the need to create a different connection for every platform.

Explore how your expertise could contribute.

Request a briefing to discuss Open Auto’s priorities, standards roadmap, and developing engagement paths.